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A Fool With A Tool is a guide for Executives and Sales Leaders who are considering or going through transformation of how they sell their goods and services. Transformation is a very common objective and challenge for businesses large and small as they seek to drive organic growth and to achieve a different set of results. With rising Cost of Sale, declining Win Rates and increased competitive threats, transformation requires a clear strategy and a plan for execution.
A Fool with a Tool is a quick read and offers insights and methods that can be put into practice for immediate results. The way corporations purchase goods and services has changed. To stay competitive and avoid status quo or no decision, suppliers must change the way they sell. This book is an essential playbook for any organization looking to transform their sales and distribution organization in order to get ahead of change in buyer’s behaviors. Mr. Goulet’s framework enables suppliers to become the partner every customer wants to do business with.
